Generative Engine Optimization

Be cited by AI.

We organise your company’s name, data, reputation and proof so ChatGPT, Gemini and Claude recognise it — and recommend it when someone asks.

GEO
Generative presence

There is no button to “get into AI”.

Generative environments depend on external systems, sources, policies and models that change. Serious work means improving the quality of the signals a company can control.

Entity

Name, activity, products, locations, people and relationships presented consistently.

Authority

Original knowledge, reputation, evidence and references that support what the brand claims.

Context

Information complete enough to keep systems from having to guess what it means.

What Google says about AEO and GEO.

In its guidance for generative Google Search features, AEO and GEO are acknowledged as terms used in the market. The documentation nevertheless reinforces that optimization for generative experiences remains rooted in fundamental SEO best practices and recommends caution with unsupported special “hacks”.

Read Google's official Search guidance ↗
For Google Search, the foundation is still SEO. For the market, the discussion has become broader.

What we control.

We can work on technical architecture, content, brand identity, entity consistency, appropriate structured data, authorship, sources, documentation, internal links and evidence. We do not control which answers an external model will produce for every query.

We do not promise “first place in AI”.

We promise a method: reduce ambiguity, improve structure, reinforce authority and make the digital presence more understandable and defensible.

GEO without SEO becomes a shortcut. SEO without context can become a commodity.

The opportunity is in the combination: solid technical work, non-commodity content, a recognizable brand, verifiable information and an understanding of the market in which the company competes for attention.

Measure the competitive gap with Brandile →

Does your company show up on Google and in AI?

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